After Miss Priss Cupcakes of Long Beach posted a self-promotional YouTube video about three years ago, the small bakery received orders from major clients, including CBS Studios and some customers from out of state. To date, the video has received more than 4,000 views.
Asset Media Group, Inc., which produced the video, hopes that other local businesses will find the same success as online video has become a rapidly growing trend for companies to market products and services through search engines such as Google and social-media sites such as Facebook and Twitter.
The web-media production company that first opened in North Hollywood moved to Signal Hill a few months ago and is opening a newly constructed 2,500-square-foot studio, hoping to corner the market for professional online-video production for small to medium-size businesses and other clients in Los Angeles and Orange counties.
“Video will be where websites were five to 10 years ago,” said CEO Marcus Guy, who founded the company in 2008 with his wife Melissa, a California State University, Long Beach graduate. Marcus, who has experience producing documentaries, launched the company after a 15-year career working in media production for the music and entertainment industries. “If you don’t have a video online, people will just not believe that you’re a credible business.”
It was after discovering a lack of a video-production studio in the local area that spurred the Long Beach couple to open up a full-service facility in Signal Hill that now offers a hair and makeup vanity lounge, conference and meeting rooms, a white cyclorama wall, a green screen, a full lighting grid, an in-house editing bay, on-site equipment for rental, and a full-size roll-up door for easy accessibility.
Although the company has done work for Fortune 500 corporations, such as Nike, Prudential and McDonalds, the rising popularity of online video has “leveled the playing field” for smaller businesses now able to compete online with large companies for a fraction of the cost of television commercials, Marcus said. In tough economic times, quality advertising at a low cost is key, he said.
“We’re really happy we’ve been able to help people that are in need… and they really need it these days,” Marcus said. “It’s a good time for small to medium-size businesses to really make an impact, especially online.”
Melissa added that 80 percent of online visitors watch video, and oftentimes a video will rank higher in Google searches than a website, making it easier for smaller companies to be found around the world. “Unknown to many business owners and professionals, videos actually rank higher than websites at this point,” she said. “People are looking before they’re reading now.”
So far, the company has attracted a local client base. In addition to Miss Priss Cupcakes, Asset Media Group has produced videos for Piñata Fiesta Party Supply & Rentals in Long Beach and Pacific Rim Consultants in Signal Hill as well as conventions such as the Small Business Expo.
Melissa said producing an online video that looks professional isn’t always as easy as putting up a website and can typically cost upwards of $5,000 for studio time and equipment. However, Asset Media Group is able to offer a “quality product for an economical price,” she said, with the cost of an online commercial video starting at about $1,000.
In addition to the studio, the company encompasses three brands, including: Web Commercial Pro, offering media services for businesses; Forever After Films, offering consumer-video services; and Urban Life Pictures, offering sports, entertainment and community visual-media services.