Hundreds of customers lined up to receive 99-cent deals at the grand opening of 99¢ Only Stores’ new Signal Hill location at 1851 Willow St. on Thursday, Jan. 10. The new “dollar-store” retailer opened its doors a little after 8am, following a ribbon-cutting ceremony attended by Signal Hill city councilmembers, city management, Signal Hill Chamber of Commerce members and company representatives.
The first nine customers in line, who had been waiting for several hours for the opening, were able to buy a Westinghouse 24-inch flat-screen LCD TV for only 99¢. The next 99 customers in line were able to purchase less expensive items for only 99¢, including a scooter, an i.Sound iPod speaker system and a Crayola Color Explosion, according to an announcement released about a week prior to the event.
“A 99-cent TV for this size? I think that’s a great deal,” said David Horne of Wilmington, who was the first customer to walk into the store.
The new Signal Hill store, which took over an empty building that has been vacant for several years, with the exception of a seasonal Halloween store, is approximately 23,700 square feet, and features a perishable food department, including produce, dairy and frozen foods. The store has hired 55 employees.
The company states that, for the next eight days, from Jan. 11 to Jan. 18, the new Signal Hill store will continue to offer various 99-cent specials for the first customers who enter the store on each day. Items include an NBA Lakers Kobe Bryant 16-inch backpack, an AcDelco aluminum flashlight kit, a Big Time Rush messenger bag, a Friends three-pack DVD collection, Hasbro’s “The Moment of Truth” board game, Wii Samba Maracas, Wii Play Poms and a $2 bill.
Currently, 99¢ Only Stores operates 309 “value” retail stores consisting of 225 stores in California, 39 in Texas, 29 in Arizona. and 16 in Nevada. Over half of the company’s sales come from food and beverages, including produce, dairy, deli and frozen foods, along with organic and gourmet foods, according to a prepared statement.