Hooman Toyota of Long Beach is moving from its location at the traffic circle to an abandoned auto dealership lot at the corner of Willow Street and Redondo Avenue, according to representatives from Caliber Collision Centers, which officially opened at the site on Monday, Feb. 18.
Although the lot has already been filled with new cars from Hooman’s Toyota and Nissan dealerships, the dealer has not officially opened yet. Caliber representatives said the auto dealer might open its new location as soon as four to five weeks.
Hooman Nissani, owner of Hooman Nissan in Signal Hill and Hooman Toyota, would not immediately comment on the move, but he said he would be able to make a statement in coming weeks.
The former dealership lot, located at 3399 E. Willow St., has been empty for the last few years after Coast Cadillac moved to the Signal Hill Auto Center at 2850 Cherry Ave. The owners of Boulevard Buick GMC purchased the Cadillac dealership, now called Boulevard Cadillac, in 2010. That same year, Hooman purchased and took over a Nissan dealership at 1800 E. Spring St. in Signal Hill.
Hooman, however, is the second auto dealer to leave the traffic circle, following Mitsubishi, which left the spot at 4400 E. Los Coyotes Diagonal in the summer of last year, relocating to the Cerritos Auto Square at the Cerritos Mall.
As incentive to stay at the traffic circle at 4401 E. Pacific Coast Hwy, Hooman had entered into a sales-tax revenue-sharing agreement with the City of Long Beach that expires later this year.
Meanwhile, Irvine-based Caliber Collision Centers celebrated the opening of its new 11,000-square-foot facility this week. The newly renovated facility that used to serve as the body shop for Coast Cadillac is offering state-of-the-art auto-body services, including repairs and paint services. James D’Amore, center manager, said the auto-body center will soon service customers from both Hooman dealerships.
Robert Tavarez, vice president for Caliber Collision Centers, told the Signal Tribune that the Long Beach site would expand the company’s California portfolio. “It’s going to be a phenomenal location for California,” he said. “Long Beach is a very anticipated community for Caliber to be in… We’re expanding rapidly and continue to expand in the California market.”
The Long Beach center is also the company’s 21st location in the greater Los Angeles region and the 123rd location in the entire United States, with certified collision centers in California, Arizona, Nevada, Texas and Oklahoma.
“As our clients continue to look for improved customer retention and reductions in customer churn, we are committed to adding centers across the southwest that provide greater operational consistency, laser customer focus and cost management they need to compete in today’s highly competitive insurance market,” said Caliber Collision Centers’ Chief Executive Officer Steve Grimshaw in a prepared statement.