Signal Hill-based The Undershirt, owned and operated by Shari Blackwell, was chosen to be honored because of its commitment to serving the community by offering a “high-quality product while remaining dedicated to promoting the importance of small-business ownership and support in the city of Signal Hill and greater Long Beach areas,” according to Lowenthal’s office.
The Undershirt, Inc. is a full-service, custom career-apparel company specializing in logo embroidery and custom screen-printing. Their main business is helping other companies advertise their trades by creating logo apparel for staff to wear or give away as promotional items. They also offer custom hats and other items used for business advertising.
Blackwell has fought hard to stay open in an economic climate that has been unfriendly to small businesses, according to Lowenthal’s office. Shortly after Blackwell purchased the company 10 years ago, she struggled to retain key account holders that transferred their business to other big-name printing and embroidery companies.
The Undershirt has one part-time employee to help in its warehouse, but most of the work is done by Blackwell herself. In addition to singularly operating her business, Blackwell has also served as president of the Signal Hill Chamber of Commerce and remains a boardmember to this day. She also serves on Signal Hill Police Chief Langston’s committee for evaluation of meritorious service.
Last spring, The Undershirt partnered with the Signal Tribune to create and host a Spring Fling Shopping Thing, an arts-and-crafts event showcasing local artists and vendors for an evening of entertainment and small-business advancement.
Source: Lowenthal’s office