Long Beach launches crowdsourcing campaign for residents to help inventory billboards

The City of Long Beach is working to identify and inventory billboards throughout the city and has launched a crowdsourcing campaign to enlist the community’s help to inventory them, especially for the hundreds of billboards that were installed in the 1940s through the 1960s, before current regulations required them to be registered with the City.
“We are encouraging the community to use a new feature on the ‘Go Long Beach’ app to help us locate billboards,” Mayor Bob Foster said. “We want people to be the community’s eyes and, in this case, fingers on their smartphones to help improve our city.”
Crowdsourcing helps solves problems by assigning tasks or soliciting assistance online from a large group of people, and taking advantage of the participants’ collective knowledge and people-power.
City staff are also tracking billboards throughout the city’s 50 square miles, but, according to the City, this is a time-consuming process.
To use the “Go Long Beach” app to help inventory billboards:
• Tap on “New Issue”
• Select “Billboards– Where are they?”
• Tap on “Add Photo” and then take picture
• Add information on street address or general location of cross streets, if known
• Tap on “Submit”

The smartphone’s GPS will automatically geo-tag the location. To modify the location, move the map with a finger so the crosshairs align with the location of the billboard before submitting.
The results from the community will be integrated into the City’s inventory, to provide a comprehensive record of billboards.
The “Go Long Beach” App is available from the Android Play Store and from the iPhone App Store.

Source: City of LB

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