Just a little more than 17 and a half years ago, my team and I started the Signal Tribune. We were excited to participate in this new venture and were anxious to see where this experience would take us.
Through the years, we have covered lots of stories– some tragic, others as uplifting feature articles. Other stories have focused on letting our readers know about local city council meetings or giving details about why this or that street is closed for repair. We also love sharing our restaurant and play reviews.
On a serious note, we’re proud to have stuck to our guns when it comes to refusing to endorse candidates. That includes city, county and state elections. I’ve taken a lot of ridicule from some politicians who have claimed that they believe that as a publisher it is my responsibility to take sides. My answer to those folks has always been, “Look, I’ve been married three times, so obviously I am no perfect judge of character. Why in the world would you want me to tell you how to vote?”
So, going on our 18th year, I am happy to announce that today we are increasing our door-to-door circulation by 5,000 issues. The area that we will now be serving is an additional portion of Long Beach that includes the Wrigley neighborhood. The approximate borders of our new distribution are Pacific Coast Highway north to Willow Street with the west boundary starting at Cherry Avenue diagonal up to Burnett Street.
With these extra 5,000 copies being distributed, our reach is now Pacific Coast Highway (south) to Del Amo Boulevard (north), from the 710 freeway (west) to Redondo Avenue (east). With that said, we can now say that we cover Wrigley, Wrigley Heights, Memorial Heights, California Heights, Los Cerritos, Bixby Knolls and all of the city of Signal Hill.
Besides door-to-door delivery to single-family homes, our distribution does include businesses– some as bulk drops. Next week we will list the businesses who have extra copies to share with readers who do not live in the area.
Although some have said that newspapers are no longer relevant, as so much information is available online through social media and websites, I truly believe that print news is alive and well, especially when it comes to local happenings. Also, relying on just electronic news isn’t practical for many seniors and those who are not computer-savvy.
Besides news, newspapers are a great way for local merchants, service operators and restaurants to share details about their businesses. In my opinion, a single electronic medium that offers both localized news and extensive neighborhood advertising is non-existent.
Print is our No. 1 focus at the Signal Tribune, however, our online presence is evolving. Through our website, we have always featured our full issue and the ability to view just one story at a time, as well as advertising. We are now changing things up a bit to include many more features. Check into signaltribune.com from time to time to see our updated formatting.
With all of this said, we are thrilled to now include Wrigley in our circulation. That neighborhood is thriving and has much going on that needs and deserves to be reported.
“No one needs to tell me about the importance of the free press in a democratic society or about the essential role a newspaper can play in its community.”