Cracking Down on Texting While Driving

By Tawny Valentine – AT&T

On August 18, the California Highway Patrol (CHP) and law- enforcement agencies throughout California again joined forces for their second strict zero-tolerance campaign aimed at stopping motorists from talking or texting on cell phones while driving.
According to the CHP, since the Cell Phone Law passed in 2008, there have been more than 1,200 collisions throughout the state where cell phone use was a contributing factor. Those crashes resulted in 16 deaths and more than 850 injuries
Even more alarming is the epidemic of texting while driving– especially among teenage drivers. According to a study by Virginia Tech Transportation Institute, those who text while driving are 23 times more likely to be involved in some type of safety critical event as compared to those drivers who do not text while driving.
That’s why earlier this year AT&T launched a Texting & Driving Awareness Campaign. AT&T wants to educate wireless customers, particularly teenagers, about the risks of texting while driving. We have launched a multifaceted campaign to educate our customers, employees and the public about using wireless devices safely while driving. Our goal is to generate a change in thinking and behavior of all wireless users. Our message is simple: Don’t text and drive. It can wait.

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