Fire strikes local juice bar, adjacent businesses receive smoke damage

A total of 31 firefighters mounted an interior attack on the rapidly spreading fire at the rear of the juice bar last Friday.

A total of 31 firefighters mounted an interior attack on the rapidly spreading fire at the rear of the juice bar last Friday.

Just before 11am last Friday, units from the Long Beach Fire Department were called to 261 E. Willow St. to a report of a structure fire at a strip mall. Engine 7 was the first to arrive on the scene, and firefighters found the windows of Juice It Up! juice bar stained black with smoke and hot to the touch. The establishment was closed at the time of the fire, so crews were required to use forcible entry.
A total of 31 firefighters mounted an aggressive interior attack on the rapidly spreading fire, which appeared to be located at the rear of the business. At least one hole was cut in the roof in an attempt to release the build-up of super-heated smoke and aid interior fire crews in locating the seat of the blaze. The fire, which was confined to a utility room to the rear of the juice bar, was brought under control within a matter of minutes. Adjacent businesses received minor smoke damage. The cause of the fire is currently under investigation.

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