In spite of threats of rain, City Ventures, Signal Hill’s newest townhome community, located at 1850 Orizaba Ave., enjoyed a sunshine-filled atmosphere last Saturday morning for its official ribbon-cutting. Consisting of local dignitaries, members of the Signal Hill Chamber of Commerce, City staffers and representatives from City Ventures, the eclectic group gathered to kick off the grand opening of the sales office (sans model homes) which sports a pair of recycled and repurposed shipping containers that house a 3-D virtual tour of the new three-story residences. Attendees were treated to refreshments and, as promised, the chance to wear electronic 3-D glasses while sales manager Natasha Zabaneh guided them through virtual tours of the various floor plans.
According to marketing manager Natalie Eaglin, the absence of model homes is a winning proposition for the company and those wanting to buy new homes. “We are eliminating the need for model homes, the staging and [accompanying] utility bills, therefore passing on the savings to the [new] homeowners,” she said. Herb Gardner, president of Homebuilding Group, declared his sentiments when asked why City Ventures chose Signal Hill for their project. “It’s exactly what we had hoped; the decision makers are rooting for us,” he said. Gardner described the city’s building processes as “smooth” and added, “makes you want to look for the second project.”